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Branding

Social

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Social…

is a concept for a coffee bar offering competitive hot desk rates, meetups and community gatherings for like-minded creatives in town.

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Research

First we did a brainstorming session to figure out the feeling of the coffee bar. Later, in order to come up with a branding vision and marketing plan, I looked at what’s out there both as precedents and competition.

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Precedents

Precedents

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Then I fleshed out the personas for the concept.

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To pitch 3 distinct ideas, I created 3 different moodboards.

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Brand creation

Once the Moodboard B was decided as the creative direction, I worked on producing the logo, colour palette, typography and UI elements for the app.

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