is a concept for a coffee bar offering competitive hot desk rates, meetups and community gatherings for like-minded creatives in town.
First we did a brainstorming session to figure out the feeling of the coffee bar. Later, in order to come up with a branding vision and marketing plan, I looked at what’s out there both as precedents and competition.
Then I fleshed out the personas for the concept.
To pitch 3 distinct ideas, I created 3 different moodboards.
Once the Moodboard B was decided as the creative direction, I worked on producing the logo, colour palette, typography and UI elements for the app.