Irem Harnak

Senior Product Designer & Design Engineer

Building structured, accessible systems under real-world constraints.

From 0 to 1 prototypes to large-scale platforms, I help teams translate complexity into scalable, usable products across enterprise systems and emerging technologies.

Trusted across enterprise insurance, financial infrastructure, immersive XR training platforms, and AR experimentation.

About

I’m a Senior Product Designer and Design Engineer working at the intersection of structured systems and emerging technology. My experience spans enterprise insurance, financial infrastructure, immersive XR training platforms, and experimental AR environments.

I design systems that translate complex constraints into clear, scalable interaction models, whether navigating regulatory logic, modernizing legacy platforms, or prototyping new forms of spatial and machine learning driven interaction.

I’m particularly drawn to teams building thoughtful products under real-world complexity.

I am comfortable operating in both highly regulated environments and fast-moving experimental teams.

Selected Work

TD

Scaling Digital Insurance Within Regulatory Constraints

Senior Product Designer contributing to measurable FY25 growth, including 146,000+ quotes initiated.

  • Structured complex eligibility logic using progressive disclosure
  • Reduced input friction with reusable interaction patterns
  • Shipped multiple production improvements across Property and Auto flows
View Case Study

146,000+ quotes initiated (FY25 team outcome) · 2–3 production releases shipped

Scaling Digital Insurance Within Regulatory Constraints project visual

BMO

Modernizing Wealth Infrastructure at Scale

Led UX modernization of a high-net-worth investment platform, increasing usage by 63% and achieving 71% satisfaction.

  • Modernized core platform workflows with a focus on clarity and trust
  • Built reusable, WCAG-compliant UI components bridging design and code
  • Advanced design system adoption to unblock delivery across teams
View Case Study

+63% platform usage · 71% user satisfaction

Modernizing Wealth Infrastructure at Scale project visual

Lumeto

Designing Immersive Training Systems for 15,000+ Users

Led UX for enterprise XR training in healthcare and public safety, translating complex simulation workflows into usable systems. Built from concept to scalable deployment within 12 months, supporting 15,000+ users across healthcare and public safety training environments.

  • Designed interaction models for high-stakes training scenarios
  • Ran participatory workshops and research to guide strategy
  • Collaborated with Unity engineers to ship iterative improvements
View Case Study

15,000+ enterprise users · Healthcare and public safety deployment

Designing Immersive Training Systems for 15,000+ Users project visual

Snap Inc.

Exploring Behavior Design Through Augmented Reality

Selected for Snapchat's AR Creator Residency, where I rapidly prototyped and launched an ML-driven AR experience within a constrained program timeline.

  • Created proof-of-concept AR experiences in fast iteration cycles
  • Explored interaction storytelling and engagement through spatial design
  • Continued as an Official Lens Creator post-residency
View Case Study

AR Creator Resident at Snap · Rapid proof-of-concept delivery

Exploring Behavior Design Through Augmented Reality project visual

Writing

I write about how structured systems shape real products, from enterprise infrastructure to immersive and machine learning driven environments.

Accessibility Is a System Constraint, Not a Final Step

Why accessibility breaks when it’s treated as a final layer instead of a structural decision.

The 3 Conversion Gaps I Keep Finding in E-commerce Teams

Patterns that quietly reduce trust and progression, and what strong teams fix first.

Creative Careers Aren’t Linear. Systems Thinking Is.

What stayed consistent across photography, immersive design, and product systems work.

Subscribe for essays on systems thinking, accessibility, enterprise modernization, and production-level design.

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Let’s talk

I’m exploring senior product design and design engineering roles, including remote and relocation opportunities across Europe and North America.

If you’re building complex systems and value clarity, structure, and craft, I’d love to connect.

Email me