3 UX Growth Gaps I Keep Finding in E-commerce (and How to Fix Them)
When people think about “growth” in e-commerce, they often jump straight to ads, campaigns, or flashy new features.
But in my experience, some of the biggest growth opportunities hide in the small details of the user experience.
Here are 3 UX growth gaps I keep running into, and how teams can fix them.
1. Inconsistent Copy & Lack of Empathy
Too often, product copy is written from the business’s perspective rather than the customer’s.
Jargon sneaks in.
Questions are asked in a way that feels cold or confusing.
The tone shifts from page to page.
The result? People don’t feel understood — and they drop off.
✅ Fix: Anchor your product copy in principles: clarity, empathy, and consistency. This not only creates a smoother journey, but also gives your design team authority to push back when changes would undermine the user experience.
2. Designing Without Engineering Foresight
A lot of flows look fine in Figma, but fall apart in reality. As a design engineer, I’ve learned to see through the design:
How will this interaction actually be built?
What’s the architecture behind it?
Will it scale if more products or services are added later?
Without that lens, teams often commit to designs that create hidden friction for users or technical debt for the business.
✅ Fix: Bring engineering thinking into the design process early. It helps guide sound decisions and keeps growth scalable.
3. Slow or Missing Follow-Ups
In one recent audit, I found that emails to dropped users arrived far too late. By the time the reminder hit, the intent was gone.
The same happens with missed opportunities to connect people to advisors or provide real-time nudges. The experience stops when the user leaves the flow — and so does the growth.
✅ Fix: Use automation to close the gap. Timely follow-ups, proactive nudges, and instant connections can turn lost interest into renewed action.
Final Thought
Growth isn’t just about adding more.
It’s about removing friction, creating clarity, and meeting people where they are: in the moment.
It’s often the smallest UX fixes that unlock the biggest results. As you think about your own product or store, where might those hidden opportunities be?
Need help turning UX insights into growth?
I’m a Squarespace & Shopify Designer & Developer who bridges design and engineering to create beautiful, functional, and conversion-focused experiences. From refining a checkout flow to building a fully custom site, I can help you uncover growth opportunities and design an experience your customers will love.
